Publikationen
Customer Journey of Voice Commerce: A Research Agenda, in: Journal of Service Management Research, 6(4), S. 216-231. Sepehr, S., Holzmüller, H. H., Rosenberger III, P. J. (2022): City, Consumption and I [...] favorable reviews be enticed with free products?, in: Journal of the Academy of Marketing Science, 49 (4), 703-722. Alavi, S., Böhm, E., Habel, J., Wieseke, J., Schmitz, C., Brüggemann, F. (2021): The ambivalent [...] effects in marketing: integrating core research domains ”, American Marketing Society (AMS) Review, 9(3-4), 249-267. Rosenthal-von der Pütten, A.M., Hastall, M.R., Köcher, Sö., Meske, C., Heinrich, T., Labrenz …